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EDGE OF JULY

A boutique design studio passionate about curating unique, inviting, & beautifully designed experiences both digitally and IRL.

 
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BEHIND THE DESIGN

ALLISON SCHAFFER

Hi! I’m Allison, the face behind Edge of July Design Studio. Born and bred in Madison, WI, I’ve spent the last 10 years honing my skills in Chicago, IL. Edge of July was born out of a desire to do more of what I love - curate beautiful experiences with passionate people .

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Introducing Bloome - a distillery for the senses. I’m deeply obsessed with how this brand turned out! I really wanted to play with using type in an unexpected way and I couldn’t stop thinking about all the round shapes in the word bloom t
Big on the moodboards this week! But I was so excited about the new #thebriefbabes prompt this week I had to jump in. Full brand reveal coming tomorrow but I just love the vibes that came together in this moodboard! Are you excited to see the rest?
Friday vibes from the Midwest in April during yet another snowstorm 🤦🏻‍♀️🤪 Hope the weathers treating you better wherever you are heading into the weekend!
Sharing the rest of the Warner’s Market brand - specifically the menu for their Southern Breakfast fare plus a taste of social media. Restaurants are my bread & butter (pun intended 🤪) and I love getting to build out all of the pieces that